This offer is closed. The last start date was December 7, 2026.
2027 Funnel Audit + Planning Diagnostic
Before you ask for more budget, find out where your funnel actually leaks. A done-for-you audit of your trailing 12 months, delivered in 14 days, before your 2027 plan locks.
Every planning season runs the same way.
Next year's revenue goal is bigger than this year's, so the pipeline target is bigger too. Right now your plan is looking to achieve this with “more”: more spend, more webinars, more headcount, more channels.
But if your funnel constraint sits between the demo and the opportunity, more budget just means more leak.
Let's say you're a company with $40M ARR, a $35k ACV, and 150 demos a month. Your Demo → SQO rate is 22% against a 31.5% benchmark, and you win SQOs at the 22% benchmark rate. Getting to benchmark at that stage alone is worth about 38 more deals, up to $1.32M you're leaving on the table this year. A bigger 2027 budget won't fix that leak.
What this replaces
Every piece of this replaces something your team is doing manually, paying a consultant for, or skipping because there was no time.
| Component | Market equivalent |
|---|---|
| Funnel audit + diagnosisYour trailing 12 months, with quarterly cuts. One-time consultant engagement. | $25,000 |
| Industry benchmarksDrawn from 100+ audited B2B funnels. Custom benchmark research. | $2,500 |
| Fractional demand gen leadershipPrioritized fix plan, 2027 pipeline-gap model, a “what to put in the plan” page, board-ready slides, and a recorded walkthrough you can forward to your CEO, CFO, or board. | $15,000 |
| Affect Operate accessValued at one month ($299/mo). Access runs through Jan 15, 2027, so you can track the changes you make and see what moved. | $299 |
| Total value | $42,799 |
The fractional line reflects one month of my fractional rate.
How it works
- Fit callA 20-30 minute call to confirm you'll get value from this before any payment.
- Intake + dataYou complete a short questionnaire and send your funnel data over.
- 14 daysThe clock starts when complete data lands. I run the audit and deliver everything in a shared ClickUp workspace.
- Walkthrough + deliverablesA recorded walkthrough of the findings you can share with leadership without scheduling anything, plus a prioritized fix plan, a 2027 pipeline-gap model, a “what to put in the plan” page, and board-ready slides.
What's your funnel gap actually costing you?
Built for sales-led funnels, so the calculator covers the two stages between demo and close.
Your ROI
Illustrative estimate of potential upside, not a guarantee. Actual results depend on execution.
Pricing
$5,000
I'm taking 10 audits total. Last start date for 2027 planning: December 7, 2026.
The Clarity Commitment
If you've worked through the findings and still can't name a clear next action within 30 days, book one 30-minute session. We'll walk through your numbers together and leave you with a prioritized action list you can take to leadership the same day.
Who this is for
Good fit
- B2B with a sales-led motion
- $5M+ revenue
- 15-20+ demo requests per month
- A CRM with demo-to-close data you can export
Not a fit
- Pre-product-market-fit companies
- PLG-only funnels
- B2C or B2B2C
What are you waiting for?
Build your 2027 plan around fixing the real constraint. I'm taking 10 audits total, and the last start date is December 7. Claim your spot before they're gone.
Delivered by Dereva. Built on Affect, a funnel audit platform for B2B marketers.